A Letter From The Founder

When I founded Sage Titanium in 2012, I was looking for something different. I grew up at a time when bike frames were forged from steel, aluminum and titanium. Back then, you lusted after a bike. You bought it. You held on to it. You cherished it. You rode it for decades. Call me nostalgic, but those classic designs were things of beauty.

Then bikes started to change. Composite construction replaced classic metal tubes as the preferred frame building material. By 2011, I’d spent five seasons on the latest and greatest race frames, and I was burned out on the carbon craze. Each year, I raced to purchase the next great advancement in carbon technology, yet I felt something was missing. Each bike had flash, but they were all just carbon shells, veneers with no substance. No mojo. No soul. They felt impersonal. They felt disposable. I was ready for a positive change.

I started Sage Titanium determined to offer bicycles that reconciled the class of the past with the performance of tomorrow. To me, titanium has always represented the future while maintaining the heritage of the bicycle’s past. The metal has a life to it. It changes the characteristics of the ride for the rider. It provides road feedback and smooths out the rough spots. It exudes a toughness and elegance that no frame material can match. It amazes. It inspires. It’s the foundation of every Sage bicycle.

All our titanium bikes are 100 percent designed, cut, welded and finished right here in the United States. Domestic production gives us unsurpassed quality control, and we are proud that every Sage Titanium frame meets the highest standards of performance, quality and craftsmanship. When you buy a Sage, you receive a machine that embodies the tradition of titanium while incorporating the refined technology of the future. You get personalized customer service that delivers your perfect bike. And each pedal stroke on that perfect bike will bring you joy for decades to come.

Welcome to Sage Titanium. Welcome to the Sage Family.

Sincerely,
David Rosen
Founder, Sage Titanium Bicycles

About Sage Titanium Bicycles

Where is Sage Titanium based?

Beaverton, Oregon.

Why are the bikes made in USA?

Quality is number one, and I take pride in being able to say our bikes are made in the USA. Each seat tube sticker on every frame boasts that. Having bikes made in the USA ensures the highest level of quality control over the finished product. Our customers expect the best from our products, and domestic manufacturing allows us to deliver the best.

What is the history of Sage Titanium?

I wanted to make a better bike than what I saw out there. I got the idea for Sage Titanium in 2011. At that time, I was getting burned out on the carbon craze that had taken over the bike industry. All the bikes looked the same, and I was selling my carbon bikes every year just to make sure I had the latest bike on the market. Bikes became disposable with no souls of their own. I wanted to bring back the soul of the bicycle with my take on things. Thus, I started Sage in 2012. It took a few years of tinkering with frame design and construction to arrive at our refined line of today.

What is your business philosophy?

The customer is number one, and customer service rules above all else.

Why titanium?

Titanium, for me, always represented the future. Steel has been around for decades, while aluminum just never inspired me. Carbon seems very impersonal. It can be molded anyway you want, but it does not have a life of its own. Titanium has a life to it. It changes the characteristics of the ride for the rider. There is a beautiful appearance and feel to titanium that distinguishes it from other frame materials. At the same time, it looks tough and elegant. It is hard to break, yet it can easily be repaired. It inspired me to further explore my love of the bicycle because of what it could do and what it could be.

What is your background in cycling?

I have had a love affair with bikes since I got my first BMX bike as a kid. I started racing mountain bikes in the mid-Eighties and then got serious about it in the mid to late-Nineties. I started racing road in the late-Nineties and got hooked on cyclocross in 2003. When I wasn’t racing, I was riding, and when I wasn’t riding, I was cleaning my bikes. I have been working in the bike industry since 2010.

What was your professional background before Sage Titanium?

Before Sage, I was a supply chain demand planner for a Fortune 500 company. I analyzed efficiencies in a company’s supply chain, while also looking for patterns and trends in the current business climate. This carries over to Sage, since I can analyze the current trends in the marketplace, identify a desired end product and put together a frame design that I believe outpaces the competition in terms of performance and class.

What are some of your design influences outside of the bike world?

From an artistic standpoint, I appreciate Japanese Manga/Anime artists such as: Katsuhiro Otomo (Akira), Yoshiyuki Tomino (Gundam), and Masamune Shirow (Ghost in the Shell). I also appreciate American artists such as Jim Lee and Todd McFarlane. As far as inspiring physical objects, I have always loved aircraft, specifically jet fighters. Additionally, I admire Formula 1 and Indy Cars as well as motorcycles. The combination of clean designs, the attention to detail and the beautiful aesthetics captures my imagination.

What is a bicycle’s most important quality?

Ride quality is paramount. You should love the ride characteristics of your machine. Riding a bike evokes a sense of freedom, and if you are shackled to the ground because of your machine, then you are not enjoying a bicycle’s full potential.

What is your favorite part of a frame?

This is a two-part answer. I like the down tube because it forms the backbone of the frame. It supports the rider. It preserves the structural integrity of the frame and power transfer. It prominently displays the name of the bike, and it is usually the largest diameter tube on the bike. Additionally, I love the head badge. Though not technically part of the frame itself, the head badge signifies the brand and allows the brand to tell the world who they are. Headbadges should be riveted or bolted onto the frame. I prefer classic, old-school style. No stickers, and no paint. A head badge is a stamp of approval that carries itself above all else. It’s like a crown for a king.

What is the story behind the Sage Titanium Owl icon?

Our logo is the Great Horned Owl of North America. It has up to a five-foot wingspan, and it is one of the fiercest flying predators in the North American forest. In modern Western Culture and ancient Greek Mythology, the Owl represents wisdom. In African and Asian cultures, the Owl represents death from above, as the bird is a quiet killer who stalks its prey and strikes with power and precision. Our bikes embody all those qualities–meticulously designed and built for speed, power and precision.

How does Sage's hometown/Portland and the riding there help shape the final designs and frames?

Portland is a fantastic place to be a cyclist. The commuting, general bike culture and industry here get the most attention, but the quality and quantity of riding options here are excellent. We’re a short drive from the Cascade Mountains, and an equal distance from the stunning Oregon coast. The routes through the landscape are some of the most stunning and diverse in the world. You can link up endless stretches of gravel, climb high mountain passes and rip sinuous roads all in the same ride.

The wide variety of terrain inspires our bikes. The local roads are undulating, steep, fast, and have unbelievable scenery. Our frames are built to handle the diverse range of conditions, both on and off the road, that we encounter every single day.