The National Bicycle Dealers Association is an organization who uses education, research, communication, and advocacy to help promote and grow the independent bicycle dealer network in the USA. The NBDA is an advocacy group that focuses on strengthening the dealer base because as the dealer base stays strong, so does the US Cycling Marketplace.

NBDA President, Heather Mason, reached out to our very own David Rosen to get his thoughts on the state of the industry in 2021 and how dealers can help customers understand the benefits of titanium bikes. They recorded a podcast episode for the NBDA podcast series on 5/25/21.

Click HERE to listen to the full podcast.