The Gulf Racing Livery is easily one of the most recognizable racing liveries in all of motorsports. It has been adorning race cars since the late 1960’s when it won back to back LeMans race events on the backs of Ford GT40 race cars. It is such an iconic design that it continues to be […]
Blister is one of those media outlets where people trust the reviews. They are honest, detailed and straight to the point. When given the opportunity, they will call out a product if it deserves to be called out. Good or bad. It was with that knowledge that we were both excited and nervous to hand […]
When Mountain Bike Action rings our phone line, we are always at the ready to answer the call. In this case, the call came late in 2021 and the call was for our Optimator XC Race bike. The plan was to do an old school style shootout with 5 titanium hardtails and they wanted the […]
What is this thing called “Gravel”? Why are so many people talking about it? Where do you do “Gravel”? There are so many questions that could be posed as it relates to “Gravel”, that it could take up an entire website just to touch on all of the topics. For purposes of this article, we […]
Often times when we talk with our clients about what they want for their dream bike, we usually get a few variations of the same theme: I want it do “X” and I want it do “Y”. In this particular case, we definitely got more than we could have ever hoped for. With that in […]
HiConsumption is a publication for the finer things in life. Watches, speedboats, designer footwear, fast cars, etc., if it is premium, then it is for HiConsumption. With that in mind, we are honored to be included in that “Hi” end category/ space with our all new Flow Motion hardtail. The Flow Motion fits the bill […]
The Barlow is one of those bikes that just gets better with age. No matter how many people swing a leg over it for the first time, the reactions always come back the same. It’s a great feeling for sure and one that never gets old. When we get the chance to send a sample […]
The Storm King GP came about due to the evolution in Gravel Racing and Gravel Riding. As riders continue to push the boundaries of their bikes further and further, it was only a matter of time before the components that would go on their frames would evolve as well. With the creation of the new […]
Race day fuel is a critical part of a rider’s success or failure during an event. It takes years of trial and error to get it right, and even then, something can throw you off your game and your event gets tanked before it even begins. Up until 2021, it would be fair to say […]
“The abundance of metal on a group gravel ride early this spring stunned me. Between a steel All City and titanium frames from Litespeed, Lynskey and Dean, we outnumbered the carbon cohort by about three to one. Maybe it’s just among the friends I ride with, but I’ve observed a growing acknowledgement that metal may […]
It’s hard to believe the first Sea Otter Classic was held back in 1991. Over the course of 30 years, Sea Otter has attracted everything from the biggest brands to garage based startups, not to mention the countless World Class Professional racers all the way down to Cat 5 Amateurs participating in their first races. […]
When we first learned of the new XPLR groupset from SRAM and all that it would entail, It seemed like the perfect time to to move forward with someone we had been playing around with already: A suspension specific Storm King. We have known for quite some time that gravel races were getting more technically […]
